In the organised sector India lags behind some of its new counterparts and the first world countries. Most of the people in the country have been looking for a secured job as the basic nature of people has been to avoid risk. Entrepreneurship involves opening up of new business settings or revitalising already established organisations to respond to any changes and demands in the market.
In the field of traditional art and craft, food industry or distant, obscure villages India finds huge potentials to open up business at small level. There has not been proper skill enhancement and incentives to optimally reap the natural and population dividends of the rural remote areas.
Agriculture being the backbone of rural areas has resulted in workers migrating in huge numbers to the urban areas. It has been observed that in both the cases population is remaining below poverty line.
The policy that has been designed for rural development has to take care of problems by giving occupation to the rural youth. As it has been seen, self help groups and rural markets have gained good amount of importance in the current scenario. Both non profit and profit organisations have been focussing on rural entrepreneurship.
Entrepreneurship through various means has become the ladder for the poor to help them not only economically but also mentally and socially, thereby taking charge of their overall well-being. Rural producers have sustainable market links which can facilitate in their participation to benefit globalisation and also develop capacity to maintain and enhance global quality standards.