What role does values play in the research process has become a topic of concern?
The following are the areas around which the ethical issues revolve:
How should the people be treated on whom the research is conducted? Should such activities be designed where the researcher should involve the respondents?
The role of professional associations comes in the foreplay like American Academy of Management (AOM) and the Market Research Society (MRS), having formulated on behalf of their members.
Statements of professional principles could be could be easily accessed from the internet. The way ethical issues have been dealt within the social sciences by Social Research Association (SRA), the British Sociological Association (BSA) and the American Psychological Association (APA).
Writers differ in their opinion about ethical concerns. The main points in the debate do not seem to get carry forward to a larger extent. The ethical issues that were raised during the 1960s continue even today. Extreme cases of individuals or organisations not going by ethical norms are associated with specific research methods lie disguised observation and also the use of deception in experiments. This implies that ethical concerns are contained in few methods and not others. It could be taken that other methods like overt ethnography and questionnaires are aloof from ethical problems