Important scaling techniques

The scaling techniques are used in the context of research more importantly in relation to social or business research.

The traits of a person or features of any particular thing involve a vivid description thus constituting the rating scale. While using rating scale, the object is judged in absolute terms against any specific criteria like judging the properties of objects without any regard to other same objects.

Ratings could take forms like:

  • Like-dislike
  • Above average
  • Average
  • Below average
  • Very much
  • Somewhat
  • Neutral
  • Dislike somewhat
  • Dislike very much
  • Excellent
  • Good
  • Average

No specific is there in regard whether to use a two-point scale or three points or also scale with no points. Generally, three to seven points’ scales are being used for the only reason that more points on a scale gives an opportunity for greater sensitivity of measurement.

Rating scale can be classified as:

The graphic rating scale

The itemized rating scale.

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